Google Apps for Business?
Google, with its signature email service, Gmail, has led us to believe that they are a solid email service that’s easy to use. Yet, its lack of tech support, email planning, setup and management is making us think twice about recomending it for your business:
1) Lack of phone support
There’s no one to talk to, let alone help you set up your Outlook Express, optimize your Spam filter or investigate that lost email.
2) IP reputation and management
While Google has “IP address whitelisting,” which ensures that emails you send out don’t end up in spam boxes for popular ISPs, they don’t have a dedicated IP reputation and management team.
3) Privacy
A more subjective criterion, but no less important. Just like it’s best for you to keep separate accounts in the financial world (credit card, checking, investment accounts, etc.), we feel that you shouldn’t put all your eggs in one basket in the Internet world.
Google provides analytics services and controls how the majority of the world’s websites receive traffic, which gives them a world of information on our business. For them to also have access to emails, given all the privacy flags the company has been raising lately, makes us hesitant to share more information with them.
Having said that, Google is also known for their user-friendly applications and services, and we’ve heard good things about their calendar integration. Their pricing is also competitive.
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Dear Pin,
Today having read this article I’ve learned something about google apps. I have taken google for granted… too much of free stuff that i have forgotten to leverage on them. Then, I was thinking… perhaps I can now use those apps for improving my SEO optimsation of my sites…